How to Use Google Keyword Planner in 2024
Google Keyword Planner is a tool for advertisers. But you can also use this tool for your blog, content, and SEO. It gives the idea of the keyword.
In this blog, You will learn how to find the best keyword for your content and SEO.
Step 1 Get Access to the Google keyword Planner
Google Keyword Planner is free you need a Gmail account to use it.
to set one go to https://ads.google.com/ Click Start Now and sign in to your Google account after that you have to click on the tools in the tool section you should find the option of Keyword Planner and click to open in a new tab.
Why start using Keyword Planner for SEO?
we recommend using a keyword planner For SEO and PPC for a few reasons. Including the following:
- Price: Google keyword planner is a free tool if you are looking for a cost-free keyword research tool then keyword planner is the best tool
- Accuracy: For informed keyword and target decisions Google provides the best and most accurate data
- Depth: You can also surf short-tail and long-tail keywords.
Step 2. Discover new keywords
If you want to see the search volume and forecast and metrics of the specific keywords, click search volume and forecast
There are two ways to discover new keyword
- Start with ideas: Enter up to 10 phrases and words related to your business
- start with the website and webpage: put the URL of any website in the keyword planner and then enter
Step 3. Look for the best keyword ideas
there’s no point in targeting keywords which is not related to your business. So the best way to start and find keywords is to filter out the keyword that is not relevant to your business.
For example, If you are looking for an idea for a keyword related to watch for a store.
If you enter”watch” you will see lots of brand-related keywords
This is fine if you sell watches from these brands otherwise these are irrelevant keywords.
Google Keyword Planner gives you an easy way to filter out and refine your specific keywords
you can easily filter out keywords which is not relevant to your business. Easily by clicking and nonclicking
Find low-competition long-tails
Longtail keywords are the best ikigai the secret of live happy lifeto target your audience and understand what your audience is looking for, and they get a few searches in a month. Because of this, they tend to be easier to rank than popular keywords.
Keyword planner doesn’t show the exact search of the keyword but it so the average monthly searches, so you can easily find long tail keywords by shorting the ideas
Find trending keywords
The keyword has YOY change the metric. This shows the change in search trends between the last month and the same month from the previous year.
You can find breakout topics if you can short keyword ideas by this column from lowest to highest
if you working as an affiliate marketer this is the best way to find a product worth reviewing.
Find seasonal keywords
The keyword planner has a “three-month metric” metric. this tells the search volume for this month and the prior two months
You can find seasonal topics. if you have short keyword ideas by this column from highest to lowest
Find lucrative keywords
The keyword planner has a column”top of bid range”(high range) as Google indicates, this shows the higher range of advertisers have historically paid for keywords top of the bid page.
Now advertisers don’t have e to do SEO But it’s logically assumed if they are willing to pay a lot for a click from a keyword,it must have commercial value.
Bonus: Google Keyword Planner tips & tricks
Now you know the basics of keyword research
- Unlock exact search volume: Google’s reluctance to show exact search volumes is one of the most frustrating things about keyword planners. That’s why many advertisers not using the tool any longer
But there is a trick to unlocking more insights into the keyword(but not perfect search volume)
- Go to the forecast tab
- Click to add a keyword
- Enter your keywords in the Square bracket
- click save
- choose the maximum CPC on the graph
Now see the “impression” column. This tells you an estimated number of impressions your ad would get over the next month if you were to run it for selected keywords
2. See local search volumes
Most keyword research doesn’t tell you . How many people serve a term in a specific term from a country and city? They only show the search volume of the entire country.
In Google Planner, however, you can simply change your location to a different country and state
In this blog, we discussed about how to find the right Keyword For SEO and PPC. I hope y=this blog will help you to find the best Keyword using a keyword planner