What is PPC – Pay-Per-Click marketing?


What is PPC – Pay-Per-Click marketing?

PPC stands for pay per click. PPCi is a way of online marketing where advertiser pay each when someone click on the ad.

The most common thing in ppc is advertising through search engines, such as google ads and google search partners. Where advertiser bidding on keyword to rank higher on the search engine result page.

Pay per click adversting can also be done through social media platform like facebook,instagram, twitter, and thirught social display advertising platform on websites like youtube.

What’s the difference between PPC, SEM and SEO?

Those three terms there is a diffrence in SEM and SEO ,Pay per click

SEM is the way that compass ppc but is not limited only for adevrtising.it refrence the activity through how can you find the website thorugh a search engine amd sem is both paid and unpaid Paid advertising, or SEO.

PPC is an advertising Platform which workes with search engines and channels such as video ads(youtube) and imag ads(facebook)

SEO search engine optimization is method to promote your website organically and ake create content and optimeze your wbesite to search engine. This is done by keyword reasearching keyword relevenc and optimize meta date create quality content, and creating backlinks from other wesbite. The goal of SEO is imrove your website organic.

How does PPC work?

Pay per click advertising work by allowing advertisers to bid on specific keyword and phrase that they want there ads appear in search engine result. when user search the specific keyword the ads appear on the top of search engine result page each time user click on that. the advertisers charged a fee on thier ad.

Advertisers create campaign that traget specific demographic interest location etc. They will set a maximum bid on keywords they want to traget .

The search engine determines the algorythm to which ads to show and in what order.

  • Advertiser’s bid amount
  • Relevance of the ad to the keyword
  • Quality of the ad
  • paid ads  strategy and campaign planning
  • Top Pay per clickplatforms

Why is Pay per click important?

PPc shoulde be considred as asset not to be expense

PPC offer some benfits not found with SEO and  social media including.

  • Quick Result: PPC advertisers can drive traffic almost immediately while SEO can take time to show results.
  • Reach your targeted audience: PPC allows advetisers to target specific demographic such as thier behaviour intrest and location which helps to reach the right audience.
  • Measurable: PPC  advertise provide meausrable results. It allows markter to track the conversion return of investment(ROI) and other key performence indicators(KPIS)
  • Cost-effective: PPC advertiser can more effective than a tradional advertising methos such as printing ads and tv.
  • Branding: PPC advertisers can help to reach Brand awarness. Even if user don’t click on the ad they still se the site on serp.
  • Track your goals:  Tools as google analytics can help you track yourgoals. see how ad works in real time

Overall PPC advertising offers a cost-effective and measurable way to target audience.

Best  Strategy for Paid ads and campaign planning?

When palnnig PPC here are some steps taht you keep in mind

  • Define your target audience: Identify the demographics of the people you want to reahc with your ads .
  • Set clear goals: Determine what you want to achieve your goal in your cmapaign such as inreasing website traffic,driving slaes online.
  • Research keywords: Use keyword research tool to idnetify terms and phrases your target audience is searching for.
  • Create compelling ad copy:  Write attention grabbing headlines and descriptions for your ads
  • Choose the right ad platform: Decide where to show your ad and on which platform you wnat to show the ad so on.
  • Monitor and optimize your campaign: track performence of your ads and make changes as per your needs and indsutry
  • Set a budget: Decide how much you wnat to spend on your ad

What are the top Pay per click advertising platforms?

Several popular platfrom Like Google ,Bing mircosoft, Facebook  and youtyube are the most popular .

Google Ads

If you want to learn google ads then visit https://skillshop.withgoogle.com/



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